Raising funds for charity is not easy; the main pitfall is repetitive tries of the same age old methods and tactics to woo people to part with their money for a cause. However, if you do go for novel and unique methods you will surely be successful. Your strategies should be primarily based on crowd participating in events that you organise, only then will they have a certain sense of belonging to the cause. Merely being told to donate money for an organisation that caters to welfare of people or for any other ideas might simply not be enough to make people loosen their purse strings, involving them in the whole process is always advisable.
Here are some plans that you can implement to raise funds for a worthy cause or your favourite charity.
- Include children in your scheme of things – Children are often neglected in the schemes to raise funds for charity. But remember, they can play a big role in your efforts by influencing their parents and donors to contribute. Children in their own way can hype up peer influence and that will definitely be good for you. Organise and hold events that revolve around children’s participation and you can be assured that parents and relatives will follow them in droves to back and support their kids and help in the clause.
- Hold a carnival – There can be nothing better than fun and games to guarantee people’s involvement in your efforts. If it is a street carnival, hire a bouncing castle on to the street or have your team dress up as clowns to draw attention of passerby’s. Have them carry placards or boards to put your message forward. Alternatively, you can organise the event at the community hall or fair ground. Set up game and food stalls and charge a small entrance fee. You can also contact corporates or educational institutions to set up their kiosks in lieu of a donation. For example, if your charity is in the State of Victoria, Australia, get an Institute offering say a course in Diploma in Nursing in Melbourne to set up a stall. You get money in your coffers while they have the opportunity to publicise their programmes.
- Organise a competition – What you choose to do depends a great deal on the place that you hold the events. If it is a community hall, the most obvious choices will be cooking competitions, dressing or a fashion show. Put a participation fee for participants and an entry fee for the general public at large. Announce prizes too, however symbolic that might be. Call in some experts to guide you. Most of them will not charge anything for their professional expertise when they know it is for charity. In fact you can treat their free services as their contribution to your cause.
- Theme based events – This is generally a big draw as it arouses curiosity amongst people to gain additional knowledge on a subject. Call on specialised institutions in your locality to participate in your event. One that never fails to draw in crowds is “health” fairs. Hold a full day affair and get doctors and dentists to talk about health issues briefly, say about 30 minutes each. Hold open symposiums and encourage interaction among the participants too. If you have an institution in your area that offers for example, advanced Diploma of Nursing, request the instructors or students to share their knowledge and skill sets with live demonstration. Apart from the “raising funds for charity angle”, you will be doing a service to the community too. In all cases, fix an affordable entry fee that will not put off people from walking in. And most importantly, hold these events over weekends and holidays to ensure maximum involvement.
These are some of the ideas that you can try out. Your ultimate strategies will depend on the local population mix and the interests that they have.